December 17, 2007


Does creativity have a limit?... Have you ever seen a cat carrying its kitten?... Two unrelated questions…. 'ಬೆಟ್ಟದ ನೆಲ್ಲಿಕಾಯಿ, ಸಮುದ್ರದ ಉಪ್ಪು...ಎತ್ತಣದಿಂದ ಎತ್ತಣ ಸಂಬಂಧವಯ್ಯಾ' ಎಂದು ಕೇಳಿದಂತಿದೆಯಾ?
Look at the pictures above! This is an advertisement of a parcel service here in Tokyo. For their service, they have taken a cat carrying a kitten as logo. You would understand this better if you had ever seen a cat carrying its kitten. It takes the kitten to the other place so gently by holding the kitten’s skin over the neck without causing any harm. So these parcel service people say that they carry their customers’ goods as gently as a cat carries its kitten. Hats off to the designer of this logo!! Now do you agree with me that creativity does not have a limit?

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